Breitling

Some ideas begin with a simple observation.

In the Netherlands, there are more than 200 days a year when conditions are suitable for kitesurfing. A sport deeply rooted in Dutch culture, and one that I believe is a natural match for the world of Breitling.

For more than 140 years, Breitling has accompanied those who leave the familiar behind. Across oceans. Through the air. Into the unknown. That same spirit lives on today where air meets sea. Together with professional kitesurfer Kevin Langeree, we bring a modern-day explorer to life: always in search of the next horizon.

From this idea, the campaign was born: The Next Horizon – Where Sea Meets Air. A story about adventure, curiosity, and the drive to go beyond what is already known.

The horizon is never the destination. It is where the journey begins.

A campaign and collaboration that was launched during the Breitling Formula 1 event in Zandvoort last August and will continue to roll out throughout 2027.